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Volkswagen’s New Ad Campaign Shows You Which Car Is Most Suitable For Your Dog
By Kelly Koo, 23 Oct 2013
Volkswagen’s new ad campaign, ‘Woofwagen’, was created by London-based agency ‘adam&eveDDB’. As the name suggests, it is targeted at dog-owners who want a car that suits their lifestyle—one that includes their beloved canines.
In the cheerful ad, different breeds of dogs go on a joyride with their owners with the windows down, tongues lolling and enjoying the breeze. The ad showcases the diversity of Volkswagen models, showing that, “There’s a Volkswagen for all of us”.
A page has been added to the Volkswagen site, allowing users to choose their cars by a specific dog breed. Options include ‘Family’, ‘Fun’, and ‘Top Dog’, with each of the 36 canines having its own car counterpart.
[via Fast Co. Create, video via UK Volkswagen on YouTube]
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