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IKEA Creates ‘Online Flea Market’ To Sell Its Second-Hand Furniture
By Thia Shi Min, 29 Oct 2013
Conceived by SMFB, Oslo, this campaign helped IKEA customers sell their old furniture as easily and quickly.
Called “The Second Hand Campaign”, the agency asked customers if they would like to sell their IKEA furniture.
50 customers were chosen, with their old products gracing broadcast, print, and outdoor ads, which are accompanied with a phone number to call should people be interested.
IKEA’s Facebook page was also adorned with these second-hand pieces, and all furniture was sold in a span of eight weeks.
Aside from reducing wastage, this ad campaign was a also a clever way for IKEA to connect with its customers.
Watch the video to see how it was done.
[via Ad Age]
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