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Humorous Japanese Antivirus Ad Features Data-Erasing Viruses In Ninja Form
By Loke Shi Ying, 30 Oct 2013
In the culturally rich nation of Japan, advertising needs to speak in a manner that is relevant to the population.
This dated ad campaign for Norton Antivirus’ Blessed Data Backup USB Guardian Amulet features corporately-attired men and women worshiping the god of USB at a traditional shrine.
They do so to ward against ‘evil spirits’ that wipe out their computer data, speaking to the biggest fear of any modern day person who works in a corporate office.
The ad also features Japanese pop idol girl group, Dempagumi, that protects data by shooting arrows at evil ninja ‘viruses’ that try to wreck your computer.
Watch the ad below:
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