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In Its Halloween Ad, Pepsi Dresses Up As Coca-Cola
By Dorothy Tan, 01 Nov 2013
This Halloween, Brussels, Belgium-based ad agency Buzz In A Box created a humorous ad for Pepsi that reflects the brand's competitive relationship with Coca-Cola.
Consisting of a simple but brilliantly executed image, the ad shows a can of Pepsi wearing a red cape that is marked with Coca-Cola’s iconic logo.
The tagline reads “We wish you a scary Halloween!”—as one typically dresses up in a scary costume for this festival, the ad slyly alludes to how Coca-Cola is the “scarier” soda option.
We love it when brands get cheeky with one another—don’t you?
[via Ads of the World]
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