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'The Economist' Doles Out Hot Potatoes Labeled With Controversial News Topics
By Kelly Koo, 18 Nov 2013
The Economist’s latest campaign from BBDO New York makes a witty allusion to the hot potato news topics that the publication often writes about—by using literal hot spuds delivered fresh on a red potato truck.
The truck is making its rounds around locations in Boston and Philadelphia, doling out piping hot potatoes to passers-by. The potatoes are accompanied with labels citing controversial news topics, such as same-sex marriage and North Korea.
“We wanted to communicate the notion that reading The Economist can provide you with a world view,” said BBDO Senior Creative Director Jean Robaire.
Other aspects of the ad campaign provide more food for thought in the form of posters and drink coasters that encourage a ‘world view’ and smarter thinking. The posters feature pages of The Economist shaped into binoculars, a Rubik’s cube and a globe.
[via Branding Magazine and Ad Age]
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