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A Perfume Inspired by The Helvetica Typeface
By Thia Shi Min, 22 Nov 2013
Guts and Glory, a creative collective based in Oakland, has created Helvetica: The Perfume.
Inspired by the modernist font, the collective calls this product “the ultimate modernist perfume” with 24k gold printing on the bottle to make it look more exclusive.
Known for being a completely neutral typeface, it is unsurprising that this perfume has no smell at all, although we must admit that it is a letdown as it is only made of air and water.
A bottle costs US$62, but is it worth the price?
[via I’m Just Creative and Guts And Glory]
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