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In Peru, McDonald's Recreates A Childhood Brand Experience For Adults
By Loke Shi Ying, 08 Feb 2014
Peru-based advertising agency Fahrenheit DDB wanted to help McDonald’s bring back the child in each of us, so they created a McDonald’s outlet that would make adults feel like kids again.
By raising their counter, adult customers were forced to look up and point at things in the same manner that children would.
With a simple, but nicely executed idea like this, McDonald’s was able to recreate a childhood experience for adults, bringing joy to many as adults jumped and giggled as they were handed balloons.
Watch how they did it below:
[via Creative Guerilla Marketing]
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