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Thought-Provoking Ad Highlights The Horrors Of War From A Child’s Perspective
By John Yong, 06 Mar 2014
To help the children affected by the crisis in Syria, Save The Children UK and marketing agency Don’t Panic have created a thought-provoking ad that shows the impact of war on a child.
Titled ‘Most Shocking Second a Day Video’, it imagines the war in Syria taking place in London. Filmed in the popular ‘second a day’ format, it was shot from a young girl’s perspective.
The video starts off with her happily celebrating her birthday with her family, but it soon takes a turn for the worse as war slowly tears her life apart, as she finds herself homeless and constantly on the move to escape gun fights and bombs. The video ends a year later with her celebrating her birthday in a triage.
The shocking video was released in the run-up to the third anniversary of the Syrian crisis, which has—according to the Save The Children website—“cost the lives of more than 11,000 children and turned more than 1 million into refugees”.
“It’s easy to forget that Syria was a middle income country, where children enjoyed the benefits of education, healthcare and the other basic rights our children take for granted—not to mention Facebook accounts, video games and youth culture,” said Jack Lundie, director of brand and communication.
“We hope the video will resonate with the public, particular those who don’t know much about the situation in Syria, and offer a new perspective on the devastating impact this conflict is having on innocent Syrian children.”
To find out more, or if you wish to support their cause, please visit the Save The Children UK website.
Click to watch the video below:
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