Don't miss the latest stories
Audi Uses An Optical Illusion To Advertise For Its Hazard Detection System
By Thia Shi Min, 12 Mar 2014
To promote Audi’s pre sense plus hazard detection system, German ad agency thjnk created a billboard with an optical illusion to show that people overlook “obvious hazards” on the road.
The blurred text reads, “You’re driving. It’s dark. Suddenly”. As the passer-by gets closer, the last part of the copy emerges, imitating a driver’s experience of noticing, at the last minute, an imminent danger on the road.
The agency cleverly manipulated the text to accommodate the gaze of our eyes, showing that we are in need of a hazard detector when our eyes fail us at night.
Watch how this clever visual trick worked in the video below.
[via Gute Werbung]
More related news
Also check out these recent news