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Cheeky Packaging For Men’s Briefs That Compares Male Privates To Eggs
By Thia Shi Min, 13 Mar 2014
The creatives from the Bangalore-based firm Happy have come up with a cheeky and humorous way to package men’s underwear.
Created for Basics 029, the company packaged the briefs in paper bags that have a see-through transparent film shaped like an egg. These bags come with cheeky taglines that compare a man’s privates to eggs—examples include “Freshly Laid” and “Brief(n): In A Nutshell.”
It appears that many got the joke as this idea was well-received—this fun design makes underwear shopping a little less embarrassing, especially with the use of egg-cellent humor.
[via Creative Criminals]
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