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A Breakdown Of The Branding Identities Of Major Fashion Brands
By Loke Shi Ying, 16 Mar 2014
Streetwear trend blog Slamxhype set out to investigate the differences in logo and brand identity designs among top fashion brands in the world, and found that they were not too different after all.
After dissecting the logo, typeface and brand identity of 12 fashion brands, it was found that Futura and Helvetica were the top picks amongst brands like Supreme, Nike, Saint Laurent and Adidas.
The following typography cards break it down for us, with a look into each brand’s color palette as well. These reveal, that even amongst varied fashion brands, a lot of branding decisions (such as color or font choice) are similar.
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