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In Sweden, Agency Creates 'Dragonglass Dagger' To Promote 'Game Of Thrones'
By Thia Shi Min, 26 Mar 2014
The Swedish agency JMW Kommunikation has come up with a fun way to drum up publicity for the upcoming season of Game Of Thrones.
Comparing the cold climate of Sweden to the northern areas of the Westeros, the agency installed a dagger made of dragonglass—in case the White Walkers from the TV series happened to pass by.
For the uninitiated, White Walkers are a mythological race of giants that roam the northern regions of the Westeros. They can be killed by weapons made of dragonglass.
This creative installation probably brightened up the cold and dreary days the country experiences during winter—it certainly fires up our imagination and brings the world of the Westeros to life.
[via Gute Werbung]
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