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Clever Ad 'Parks' A Tiny Car On The Narrow Side Of A Billboard
By Thia Shi Min, 10 Apr 2014
We often come across larger-than-life billboard ads on the streets, but the Spanish agency Contrapunto BBDO has come up with a clever and unconventional way of making use of a smaller space.
Instead of using the space in front of the billboard, the agency transformed the often overlooked side of oneinto an ad space.
The logo of Mercedes’ smart car can be seen, along with the tagline, “There is always a space”. The agency brilliantly made use of this compact space to show the benefits of driving a smaller vehicle.
Although many agencies think that having bigger attention-grabbing ads will capture the eye of consumers, this agency shows that effective advertising comes with creatively making use of different types of spaces.
[via Gute Werbung]
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