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Honda Sends A Powerful Anti-Text Driving Message With Emojis
By John Yong, 16 Apr 2014
Japanese car brand Honda, with the help of advertising agency RPA, has released an ad that reminds us to not text and drive.
Unlike the graphical piece by the National Highway Traffic Safety Administration, Honda chose a more minimalist option by using emojis.
Simple, powerful, and smart, the ad successfully delivers its intended message, aiming it at young drivers, who often make the mistake of texting while behind the wheel.
Click to watch the ad below:
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