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Apple Unveils New 'Powerful' Ad For The iPhone 5S
By Loke Shi Ying, 27 Apr 2014
Apple has recently unveiled a new television spot for the iPhone 5S. Titled ‘Powerful’, this beautifully filmed and edited ad is a montage of the ways where the iPhone 5s has brought convenience into our lives.
Set to a musical cover of the Pixies’ “Gigantic”, it shows how the iPhone 5s has intuitive apps and technology that can improve our lives—through tuning instruments, to translating text in images, and even monitoring your heart rate.
This ad was created by Apple’s agency of record, TBWA\Media Arts Lab, USA.
Watch it below:
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