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Flying Drones Deliver Coca-Cola To Migrant Workers In Singapore
By John Yong, 08 May 2014
Migrant workers are probably the unsung heroes of Singapore. They help build her first world infrastructure and rarely receive any recognition for their hard work and labor.
Wanting to show them some appreciation, Ogilvy & Mather Singapore and the Singapore Kindness Movement, worked together with Coca-Cola on a heartwarming project called ‘Happiness from the Skies’.
For this project, they used flying drones to deliver cans of Coke to migrant workers who were busy working at construction sites.
Attached to each can was a photo that showed ordinary Singaporeans holding up messages of support, thanking the workers for their contributions to the city-state.
Click to watch the video below:
[via Creative Criminals]
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