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IKEA’s New Ads Put A Humorous Twist On The Traditional Family Tree
By John Yong, 15 May 2014
According to ad agency Thjnk, 10% of Europeans were conceived on an IKEA product. To illustrate this astonishing fact, they created a series of humorous ‘family tree’ ads for the Swedish furniture giant.
In each ad, it maps a different family tree—showing where each generation was conceived. For some, they were made on IKEA beds, while others were produced on washing machines, tables and sinks.
The tagline for the campaign: “Where family starts”.
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