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Street Art Project Reclaims 365 Advertising Spaces In 10 UK Cities
By John Yong, 23 May 2014
Back in 2012, a group of street artists formed a project called ‘Brandalism’ to reclaim advertising space and eliminate ‘visual pollution’ from UK cities.
This year, they have returned with what has been described as the “largest advertising takeover in world history”—over the period of two days, the team took over 365 corporate advertising spaces in 10 different UK cities.
Similar to their act in 2012, they swapped the corporate ads with hand-made original artworks submitted by 40 international artists.
“Brandalism starts from the democratic conviction that the street is a site of communication, which belongs to the citizens and communities who live there,” wrote a description on its website. “It is a rebellion against the visual assault of media giants and advertising moguls who have a stranglehold over messages and meaning in our public spaces, through which they force-feed us with images and messages to keep us insecure, unhappy, and shopping.”
“In Liverpool, Glasgow, Edinburgh, Manchester, Leeds, Oxford, London, Brighton, Bristol, and Birmingham, adverts have been replaced over two days with images from artists around the world made especially for the event. Themes explored include the ecological damage of consumerism, debt, gender stereotypes, the right to the city, the disaster of finance capitalism, and the pervasiveness of advertising itself.”
To find out more about the Brandalism Takeover, or if you wish to reclaim your own visual space, please visit the website here.
Click to watch the video below:
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