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A Bottle Cap Design That Reminds You To Stay Hydrated
By John Yong, 28 May 2014
Doctors recommend drinking 8 glasses of water each day. Unfortunately, most people are too busy that they forget to rehydrate.
To remind people to drink up, Ogilvy Paris created a fun bottle cap design for French brand Vittel.
Called the ‘Refresh Cap’, it features a built-in timer that pops a flag at every hour—reminding its owner to take a sip of water. The timer resets each time the bottle cap is twist shut.
Isn’t this a simple and fun way to remind people to rehydrate?
Watch the video to learn more:
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