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Agency Creates 'Grillography', A Typeface Made Of Grilled Food
By Loke Shi Ying, 31 May 2014
Oslo-based agency Anti has created a typeface out of grilled food for their client, Scandanavian supermarket chain Rimi.
The campaign is called ‘Grillography’, and it wants to help its client stay ahead of competitors in the season for grilled food.
Creating typefaces out of grilled meat, fish, and vegetables, Anti then used the letters in various print, outdoor, and activation ideas for Rimi.
According to the agency, all the letters are created by hand with no Photoshop.
Watch how they did it below:
[via Creativity Online]
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