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A Cleaning App That Literally Lets People Remove Unsightly Street Art
By John Yong, 13 Jun 2014
Cleaning company CIF—with the help of agency McCann—created an app that literally lets people remove unsightly and vulgar street art.
Released in Romania, users simply take a photo of the unwanted street art with the app, and through geotagging, the company will send a cleaning team down to remove it.
Through the app, the cleaning company removed 385 unwanted street art and reached over 14 million people through the publicity it received.
Find out more by watching the video below:
[via Gute Werbung]
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