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Powerful WWF Campaign Photos Raise Awareness For Cause Against Poaching
By Tay Xing Wei, 24 Jun 2014
Australia-based agency Leo Burnett has designed an ad campaign for WWF’s cause against poaching.
Titled ‘STOP ONE. STOP THEM ALL.’, the campaign warns against poaching and illegal trading with the underlying message that it is a supply and demand situation.
WWF hopes to raise awareness that because there are always consumers and buyers of these products, poaching and illegal trading will never cease.
Hence, the campaign photos depict the animals, poachers and buyers in a pyramid to show the link between them and that if we can break one of the ‘links’, we can break the entire chain of cruelty.
Check out the campaign photos below.
[via Ufunk, images from Leo Burnett]
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