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UNICEF’s Clever Billboard Literally Sheds Light On Child Violence
By John Yong, 09 Jul 2014
In a bid to end child violence, UNICEF Bulgaria has created a clever billboard that literally sheds light on the problem.
During the day, the billboard shows a child cowering in fear. However once night falls, a shadow becomes visible, with its hand raised ready to strike the child.
The billboard seems to imply that victims of domestic abuse fear the night because that is when they get abused. It was created as part of UNICEF’s ‘Make the Invisible Visible’ campaign.
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