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Optical Illusion Ad Demonstrates The Power Of Ford’s Parking Assistance
By John Yong, 24 Jul 2014
To demonstrate the power of its automated parking technology, motor brand Ford created an ad that features a simple optical illusion.
Viewers are first instructed to stare at the white car for 30 seconds. Next, they are told to shift their focus to the empty space between the two black cars.
Just like magic, the car would have seemed to park itself in the empty lot—highlighting how easy and simple it is to use Ford’s ‘Park Assist’ technology.
The ad was created with the help of BBR Saatchi & Saatchi
[via Ads of the World]
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