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A Provocative Tea Brand That Asks You To 'Calm The F*ck Down'
By Dorothy Tan, 04 Aug 2014
Canadian graphic designer Pascal Lefebvre has created a provocative and eye-catching concept branding project for a camomile tea brand called "Calm The F*ck Down Magic Tea".
The packaging of this unusual tea brand, from the take-away cups to the tea bags, have been printed with bold messages that urge one to drink some tea and relax—a 6-step “guide to inner peace” can also be found on the paper cups.
If you would like to feel like “God wearing sweatpants” or have the “gratifying feeling of not giving a f*ck”, I think this is the tea for you.
Scroll down for more images of this fun branding project below, or view more of the designer’s work here.
[via The Coolector]
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