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‘Weapons’ Made Out Of Hurtful Words Highlight The Dangers Of Verbal Abuse
By John Yong, 18 Sep 2014
Acts of youth violence are currently on the rise in China, and according to this video by The Center for Psychological Research, it is directly linked to childhood verbal abuse.
Created with the help of Ogilvy & Mather Beijing, this PSA aims to raise awareness of the problem by transforming distressing, hurtful words into deadly weapons—the same weapons used by delinquents to commit crimes.
To learn more, visit the campaign’s website here.
Watch the video below:
[via Ogilvy Asia]
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