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Delightful Stunt Shows A Billboard Cleaner Controlling A Wiper With ‘Magic’
By Jillian Wong, 25 Nov 2014
To promote the Quebec City Magic Festival back in August, Montreal-based ad agency lg2 came up with a delightful little stunt that perfectly fit the magic theme.
In the ‘Magic Mop’ stunt, a billboard cleaner appeared to control a wiper that was floating through the air with telekinesis. The clever display of ‘magic’ certainly got passers-by and motorists all eyes, eliciting smiles and laughter.
Check out the whimsical stunt below. What do you think—isn’t it a creative way of promoting the festival?
[via Adweek, video via obeybern]
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