Don't miss the latest stories
IKEA Replaces Cinema’s Seats With Cozy Beds To Surprise Moviegoers
By Valerie Chang, 11 Dec 2014
Imagine enjoying a movie in the comfort of a cozy bed.
That’s what some moviegoers in Khimki, Russia, are being treated to this month.
As part of its ‘Wake Up Love’ campaign, IKEA has refurbished one of the cinema halls into a huge bedroom, decked out in its furniture.
Movie patrons were pleasantly surprised at the special set-up, which would end its run on 14 December 2014.
Check out the video below:
[via Adweek, images via Instinct]
More related news
Also check out these recent news