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‘World's First’ Self-Destructing Book Comes With A 24-Hour Countdown Timer
By Melissa Goh, 21 Jan 2015
US author James Patterson has released a book that would self-destruct at the end of a stipulated time frame.
Patterson told Mashable that “Publishing, in my opinion, needs to get out there competing with everything else in the world—movies, television, etc. etc.”, so he partnered with creative agency Mother to come up with this unique marketing stunt for his latest book, titled Private Vegas.
The first thousand readers will get the opportunity to download a free digital copy of the book, which will vanish after 24 hours. He is also selling one copy of the self-destructing book for US$294,038, which includes a private trip and a five-course meal with the author.
The book comes with a countdown clock at the top of the screen, which will start to ticking when the first page is swiped open. It is designed to create a thrilling reading experience, which readers can also keep track and “steal time” from other readers.
Watch the promotional video below to find out more.
[via Mashable, James Patterson]
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