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Playful IKEA Billboards Poke Fun At Its Self-Assembly Furniture
By Jillian Wong, 11 Feb 2015
If you’ve ever owned a piece of IKEA furniture, you’ll know that they can be surprisingly tricky to assemble even with the instructions provided.
To illustrate this fact, the Swedish furniture brand has unveiled billboards that playfully poke fun at its self-assembly products.
Dubbed ‘Assembly Fail’, the billboards feature jumbled posters advertising its assembly service with the tagline “Our assembly service is happy to help.”
They were created by Hamburg-based agency thjnk, who previously came up with these family tree ads and an RGB billboard for the brand.
Check out the billboards below.
[via Ads of the World]
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