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Nike Turns A New York City Street Corner Into A Giant Interactive Shoebox
By Jillian Wong, 18 Feb 2015
Following in Adidas’ footsteps, Nike recently unveiled a giant interactive shoebox in New York City.
Located at the corner of 348 Bowery and Great Jones Street, it was created for the NBA All-Star Weekend.
It was modeled after the brand’s new ‘SNKRS’ app, which allows fans to customize and buy shoes with their smartphones.
View more pictures of the pop-up below.
Video via nike
Image via Nike NYC
[via PSFK and For The Win, video via Instagram, images via Nike News and Twitter]
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