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The ‘World’s First Luchador Piggyback Taxi Service’
By Yap Yen, 23 Mar 2015
To promote its new caffeinated chocolate bars, Cape Town food brand ZANG came up with the following campaign, which promises a literal pick-me-up.
Enlisting the help of masked wrestlers or ‘luchadores’, they offered free piggyback rides to customers who were looking for taxis.
Customers could call for a luchador piggyback ride by simply tweeting the hashtag #ZANGLIFT to the @ZangChocolate Twitter account.
The campaign took place in Cape Town, and has been dubbed as the “first ever piggyback taxi service”.
Watch the video below to see the campaign in action:
[via PSFK, ZANG]
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