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This Ingenious McDonald’s Takeout Bag Also Doubles As A Serving Tray
By John Yong, 04 May 2015
To make takeaway more convenient, McDonald’s Hungary and ad agency DDB Budapest have teamed up to create an ingenious takeout paper bag that also doubles as a serving tray.
Called the ‘BagTray’, it features a perforated cardboard bottom that can be separated from the rest of the bag. Since the cardboard bottom is sturdier, it can be used as a tray when customers are ready to eat their takeout.
“This innovation makes out-of-McDonald’s consumption experiences even more convenient in locations such as the car, in the park or in the office,” wrote the agency.
[via Ads of the World, images and video via DDB Budapest]
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