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Starbucks Releases A Series Of Fun, Vibrant GIFs Featuring Its Frappuccino
By Valerie Chang, 15 May 2015
Now you don’t just get to sip your favorite Frappuccino from Starbucks, you get to send virtual ones to your friends.
The coffee chain, together with creative agency Swift, released a series of GIFs to promote their iced coffee.
Individuals can access them on the GIF keyboard app Popkey, where there’s a special section dedicated to Starbucks GIFs.
Popkey founder Adrian Salamunovic said, “The keyword is ‘subtle’ branding—it’s not in your face. What fails hard in the GIF world (are) things like watermarks or hashtags.”
Check out some of these GIFs below.
You might also want to find out what’s your coffee personality here.
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