Don't miss the latest stories
Magnum’s Bold Ad Stars Famous Drag Queens Finding Pleasure In Being Themselves
By Jillian Wong, 19 May 2015
For Magnum’s bold new ad, the ice cream brand enlisted famous drag queens to convey its philosophy, ‘Be True To Your Pleasure’.
In the ad, various prominent drag queens embrace who they are by indulging in activities that give them pleasure.
“Everything we do at Magnum is about inspiring, enabling and daring people to take that moment of pleasure for themselves. It doesn’t matter who you are, or what you take pleasure in; this film has been created to inspire you to seize it,” said Sophie Galvani, Global Brand Vice President of Magnum.
Creative agency LOLA was behind the campaign, with the video shot in Los Angeles and directed by Martin Werner.
Check out the ad below.
[via Little Black Book, video via Magnum]
More related news
Also check out these recent news