Don't miss the latest stories
Pizza Hut’s ‘World’s First’ Pizza Box Transforms Into A Movie Projector
By Yoon Sann Wong, 22 May 2015
Pizza Hut has been rolling out some pretty interesting campaigns recently. Yesterday, we published this hilarious commercial in which the brand took down the selfie stick obsession in a parody PSA to all ‘narcissistick’ addicts.
Now, we have this novel idea created by Ogilvy & Mather Hong Kong that has transformed ordinary Pizza Hut boxes into cool movie projectors.
The packaging concept is available in four designs and was created to target the younger generation in Hong Kong.
Perhaps the brand felt that it was time to raise its game, what with a rising trend in product innovations from other fast food brands.
This includes KFC’s paper tray that doubles as a wireless keyboard for smart phones, and McDonald’s delivery bags that transform into trays, with some even beautified with intricate patterns.
View the video below to find out how this ‘Blockbuster Pizza Box’ works.
[via Little Black Book, video via Work that works]
More related news
Also check out these recent news