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Volkswagen’s Innovative And Responsive Bus Back Ad Keeps Accidents At Bay
By Yoon Sann Wong, 22 May 2015
Volkswagen and AlmapBBDO have launched an interactive bus back ad to demonstrate how the car brand’s Adaptive Cruise Control (ACC) technology benefits drivers on the road.
Previous promotional material for this feature includes its ‘Keep a friendly distance’ prints that poke fun at brand rivalries.
In addition to providing a distance reading, a warning would appear cautioning drivers on a risk of collision when their vehicles came in too close proximity to the back of these buses.
Have a look at how this ad functions in the video below.
[via Adeevee, video via AlmapBBDO]
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