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Agency Uses Clever Narration To Show How A Different Approach Can Change Things
By Valerie Chang, 26 May 2015
In a brilliant video talking about its values, ad agency 360 Agency Berlin shows how responsible advertising and consuming can change everything.
Titled ‘360 Agency Berlin Values’, the first half of the spot features an individual walking forward accompanied by a negative narration of how each party is only for themselves.
The second half then acts as a “rewind”, where an individual now walks backwards and the exact narration is read from the last sentence to the first, but takes on an entirely opposite vibe from the former—an analogy on how things could have a positive change if a different approach is taken.
Watch it below:
[via 360 Agency Berlin]
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