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New Whisky Magazine Brilliantly Uses Grid Collage, Publishes Solely On Instagram
By Yap Yen, 01 Jun 2015
Following the recent trend of innovative branded content, Ballantine’s has created an ‘Instagram-only’ “magazine” aimed at modern whisky drinkers.
Created by London-based creatives Work Club, the magazine called ‘W’ utilises the Instagram grid collage. Users can scroll down to read the main points and delve deeper by tapping into an image, leading them to more content and details.
Work Club designer Simon Cheadle explained that the brand’s aim was to stand out on Instagram and to gain more followers.
View the new issue here.
[via Fast Company, images via Ballantine's]
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