Don't miss the latest stories
Brilliant Beer Bottle Redesign Turns Them Upside Down For Faster Drinking
By Yoon Sann Wong, 08 Jun 2015
DDB China has launched an amusing and cheeky campaign for China’s Tsingtao Brewery.
Recognizing that the narrow neck and small opening of beer bottles limited the outflow of the drink within, the agency gave the bottles a makeover by turning them upside down.
With the bottle opening now located at what used to be the base, consumers would no longer have to grapple with the issue of sluggish outflow of beer.
As cheeky and entertaining the idea is, we’re just wondering…how on earth do you put your beer bottle down? It’s certainly not going to balance on such a narrow base. Perhaps that’s part of the plan, to keep the beer in your hand at all times.
Watch the video for the ‘Bottoms-Up Bottles’ below.
[via Ads of the World, video via ddbchinagroup]
More related news
Also check out these recent news