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Humble Fish-Shaped Piece Of Iron Wins Product Design Grand Prix At Cannes
By Yoon Sann Wong, 25 Jun 2015
If at first you don’t succeed, try again.
That’s exactly what Dubai-based Geometry Global did for ‘The Lucky Iron Fish Project’, when its initial solution to Cambodia’s iron deficiency problem received lackluster response.
Half the Cambodian population suffers from anemia due to the lack of iron in their staple diet of rice and fish.
The agency had found that simply cooking food with a piece of iron could greatly improve their health.
Cambodians, however, did not take to the initial dull, rectangle-shaped product design.
The agency returned to the drawing board and discovered that fish–a symbol in Cambodian culture for hope and good luck–could be the solution to this problem.
This straightforward tweak to the shape of the iron greatly improved Cambodian’s receptiveness to cooking their food with the metal piece.
The unassuming object won Grand Prix in the Product Design category at this year’s Cannes Lions and helped enhance the welfare of thousands of Cambodians.
Watch the campaign video below.
[via Adweek, video via wwwyoumarkit]
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