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Brilliant Tourism Stunt Surprises Busy Train Commuters With Free Holidays
By Jillian Wong, 08 Jul 2015
To promote tourism in Graubünden, a region in eastern Switzerland, agency Jung von Matt/Limmat AG carried out a brilliant stunt in Zurich’s Central Station.
Created for Graubünden Tourism, it involved an interactive billboard featuring a live feed of a man in the Graubünden mountains. Busy commuters in the station had their day brightened with free train tickets to the village of Vrin.
Check out the delightful stunt in the video below.
[via Creative Criminals, video via Graubünden]
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