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Watch: McDonald’s Reveals Why The Burgers In Its Ads Look Different In Reality
By Yoon Sann Wong, 27 Jul 2015
McDonald’s Canada takes us behind-the-scenes in this old but interesting video—it was taken in 2012—that answers the question posed to the Golden Arches by Isabel M from Toronto, who asked, “Why does your food look different in the advertising than what is in the store?”
To satisfy her—and probably many other people’s—curiosity, Hope Bagozzi, Director of Marketing for McDonald’s Canada, bought a ‘Quarter Pounder with Cheese’ from a Canadian outlet and took it straight to Watt International photography studio for a comparison shot.
Together with photographer Neil, food stylist Noah and image specialist Stuart, the team documented the process that goes into a shoot for a McDonald’s burger.
Watch the video below.
Related articles include this playful and refreshing illustrated branding design for McDonald’s and how a graffiti artist ruined an entire McDonald’s emoji ad with one simple emoticon.
[via Adweek and PSFK, video via McDonald’s Canada]
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