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Using Helvetica Or Arial As Your Email Font May Be ‘Ruining Your Life’
By Yap Yen, 29 Jul 2015
According to Bloomberg Business, your e-mail font might be ruining your reputation with people of good taste.
Helvetica and Arial are the default fonts for Apple Mail and Gmail. While Helvetica is well-loved by many designers for its neutrality, it is hard to read in large chunks of text because of its uniformity and lack of consistent spacing. Similarly, Arial has what font designers call “ambiguous” letter shapes—their b, d, p, and q are mirror forms of one another, making it harder to read in long texts.
Previously, corporate environments would favor san serif fonts like Helvetica, Arial and Microsoft Outlook’s default Calibri as they rendered cleaner on their lower resolution screens. Today, with working Americans spending about a third of the workweek checking their e-mails on screens with higher resolution, this default to san serif fonts no longer holds any ground.
The key to a good font “legibility, a combination of speed, comprehension, comfort, and a kind of emotional acceptance of the font”.
According to Jose Scaglione, who designed Google Play Books’ Literata, people recognize a group of letters, the spaces within the letters and the interaction that exists between that.
Since we generally scan paragraphs while reading e-mails, fonts with consistent spacing and recognizable letters will be important for quick reading.
Verdana and Georgia seem to be popular alternatives that designers use for their emails.
Head over here to read on. Which font would you use for your e-mails?
[via Bloomberg Business]
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