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Clever Volkswagen Ads Use Punctuation Marks To Promote Brake Feature
By Jillian Wong, 19 Aug 2015
To promote the brake feature of its new ‘Passat’ model, Volkswagen has unveiled clever print ads that use punctuation marks to humorous effect.
The posters feature two sentences, with the first lacking proper punctuation and the second with the appropriate marks added, showing how a full stop or a comma changes their meaning completely.
Created by Romania-based agency GMP Bucharest, they come with the tagline “It’s important to stop at the right moment.”
Check them out below.
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