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The Incredible Story Of The Designer Who Made Nike's Swoosh Logo For $35
By Yap Yen, 24 Aug 2015
Image via Nike
Since the Nike Swoosh is one of the most recognizable logos in the world, you would be surprised to know that it was designed by graphic designer Carolyn Davidson in 1971 and she was paid just $35 for this significant piece of design history.
Davidson was a graphic design student at Portland State University (PSU) when she met Phil Knight, who was then an assistant professor at PSU and future founder of Nike. Davidson started helping Knight out on the side at a rate of $2 an hour when Knight started working on creating his own brand of athletic shoes.
Davidson created the Nike Swoosh, a check mark shape which indicated movement and speed. The image also looked like a wing which hinted at the brand name, Nike, named after the Greek goddess of victory. Davidson charged Knight for 17.5 hours of work, which ended up in a $35 paycheck. Davidson continued working on design for Nike until she branched out to be a freelance designer in 1975.
The designer was eventually celebrated by the company—they threw a party to honor her and she was given a generous amount of company stock and a diamond and gold ring featuring her iconic design.
Read more about Nike’s history here.
Image via Jon Freeman
[via Creative Market]
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