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Powerful Ad Shows How Life-Saving Skills Stay With You For Life
By Jillian Wong, 28 Aug 2015
Created by Cape Town agency Not Norm for Scouts South Africa, this powerful ad demonstrates how life-saving skills learnt during childhood stay with you for life.
In the ad, a young boy rescues a girl from the sea and performs CPR on her. The footage then cuts to the boy who is all grown up.
Moving and impactful, it drives home the message “Learn it young, remember it forever” in a visceral way.
Watch the ad below.
[via Adweek, video via SCOUTS South Africa]
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