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Former Apple CEO Builds Impressive, Cheaper New Alternative To The iPhone
By Louise Jane Cher, 01 Sep 2015
Former Apple CEO John Sculley has teamed up with industrial designer and former Apple alumni, Robert Brunner, to build a new smartphone, called the ‘Obi Worldphone’.
According to TIME, the idea was “to create no-compromise smartphones designed in Silicon Valley using top-tier components but sold for under $200”. This would appeal to consumers who want a high quality product at a lower price.
They have released two flagship models that run on Android–the SF1 and the lower-end SJ1.5.
The SF1 phone boasts an elevated 5-inch screen, 13-megapixel Sony-made camera, Dolby Audio surround sound, and an eight-core Qualcomm 615 processor, encased in an elegant unibody. The 16GB model is priced at US$199, while the 32GB is at US$249.
The lower-end SJ1.5 is a 3G smartphone that comes in a multitude of colors and retails at US$129.
Sculley plans to sell Obi to markets that are less saturated by leading smartphone companies, hence targeting countries like Nigeria and South Africa instead of the U.S. and Europe.
They are also determined to be a design-led company so as to differentiate themselves from other low-end Android smartphone companies.
Click here to read more about the Obi Worldphone, and check out their website for updates.
[via TIME, Obi Worldphone]
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