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Designers To Reissue The Iconic 1975 NASA Graphics Standards Manual
By Dorothy Tan, 04 Sep 2015
If you are a fan of NASA’s vintage “worm” logo and its branding identity from the 1970s, you would definitely want to take a look at this project by Pentagram designers Jesse Reed & Hamish Smyth.
Thinking that “the Worm is almost perfect, and the system behind it is a wonderful example of modernist design and thinking”, Reed and Smyth wanted to preserve this outstanding record of graphic design from that era—therefore, they have started a Kickstarter campaign to reissue the 1975 NASA Graphics Standards Manual.
To be presented in a handsome hardcover book, this reissue would consist of high quality scans from a personal copy of Danne & Blackburn, the design firm that produced the original manual—it would contain three basic page formats, namely section dividers, standard pages, and gate folds, which would be printed using CYMK + 5 Pantone® spot colors.
Every book would also come in a shiny static shielding pouch, a nod to the futuristic aesthetic of spaceships.
This reissue would only be available during its 34-day Kickstarter campaign—with more than 30 days to go, the project has already raised more than 300% of its initial funding goal.
Watch the video below to find out more about it.
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