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Beer Brand Removes Hot Guys From Town To Give Regular Men A Chance
By Winona Wee, 09 Sep 2015
In its latest bid to “help” regular guys, Andes Beer and agency Del Campo Saatchi & Saatchi took more than 370 good-looking men out on a fake casting call, so that ordinary men could get a better chance at being noticed by women.
The fake casting call was set up on a Saturday night in Mendoza, Argentina and featured the men reading bits of texts which, once strung together and edited, explained Andes’ stunt.
Called ‘The Fairest Night Of All’, the rationale behind the stunt was that it was a win-win situation for both parties: the good-looking men got to be in an advertisement, while ordinary men everywhere partied and socialized with women.
Scroll down to watch the funny advertisement:
[via Ads Of The World, Creativity Online, Del Campo Saatchi & Saatchi]
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